Internal Communications: Planning the Strategy

Many firms focus on communicating for their external audiences; segmenting markets, studying, developing messages and tactics. This same care and focus ought to be turned inside to generate an internal communications plan. Effective internal communication preparation enables small and large organizations to create a procedure of information distribution as a means of addressing organizational issues. Before inner communications preparation can begin some fundamental questions need to be answered.

— What’s the state of the company? Inquire questions. Do some research. One form of research is to take a survey. How’s your company doing? What do your employees think about the organization? Some need to make their workplaces better and may be surprised by how much employees care. You may also uncover understandings or some hard truths. These details can help how they are conveyed and lay a basis for what messages are conveyed.

This is where the culture they wish to represent the future of the organization can be defined by a company. Most firms have an outside mission statement. The statement might give attention to customer service, constant learning, quality, or striving to be the best firm together with the maximum satisfaction ratings, although to function as the largest company in the market with the most sales.

— Where are we going, and what Change management process is the improvement? Inner communication objectives can change with time as goals are accomplished or priorities change, and should be quantifiable. For example, a business’s fiscal situation may be its biggest concern. One goal may be to reduce spending by 10%. How can everyone help fall spending? This will be conveyed through multiple routes, multiple times, backed up by management behavior, and then quantified, and advance reported to staff.

— How can we best convey our messages? This list to be in order of most successful has been shown by a number of studies. Nevertheless, this can depend on the individual organization. Not efficiently, although some businesses may make use of them all. As the saying goes, “content is king.” Among the worst things a company can do is speak a great deal, but not actually say anything in any way.

With an effective internal communications strategy in place a business will be able to proactively address staff concerns, develop awareness of company goals, and facilitate change initiatives. Firms can begin communicating more effectively with team members and actually make an organization greater than the total of its parts by answering a few fundamental questions.